Marketing, websites and video for property developers
We sell apartments in specific developments: brand and sales-office materials, campaigns with the address and floor area, print, press and fairs. Plus websites and video for construction firms and agents.
- 16.2M
- people reached by campaigns for three Edach developments
- 70k PLN
- Meta ad budget for the whole sales period
- 3
- developments, each with its own campaign
Who we've worked with
Edach
A developer from Lublin, on the market since 1995. Brand strategy, folder and offer, press ads and fair materials, sales campaigns for three developments. We modernised edach.eu and are now building its next version.
Firma z branży nieruchomości (NDA)
Full visual identity, video and a website. We can't name the company because of a non-disclosure agreement.
What we do for real estate
Residential developers
Each development gets its own campaign: address, floor areas, completion date. A full set of formats for feed, stories and the ad network, ten-second videos and a budget we move to wherever more units are left. Alongside that, sales-office materials, press and fairs.
Sales offices and agents
Buyers compare several listings in the same week. The one that wins looks serious and is quick to browse: a listings website, a consistent brand on the sign, in the ad and in the folder, and local campaigns around the properties for sale.
Construction and contractors
Investors and clients check a contractor before inviting them to tender. A website with completed projects and references, a consistent identity and a film from the site show the scale of work better than a list of machinery. We built exactly that set for a company we can't name.
How we sell apartments
Brand first, ads second
A logo in four versions, a folder and an offer with rules for ad graphics. Once the brand is defined, dozens of creatives for three developments come together faster and look like one company: the banner on the site fence, the leaflet in the office and the Meta post.
A separate campaign for each address
Przemysłowa 10, Biernackiego 17 and Wesoła 10 each had their own creatives and budgets. When one development sold faster, we moved money within a week to wherever more units were left.
Print and press next to the phone
In a regional city, the buyer is often someone over forty who reads the local press. So alongside Meta there were ads in Dziennik Wschodni and Gazeta Wyborcza, plus materials for housing fairs.
Frequently asked questions
It depends on the number of developments and the sales period. For Edach the Meta ad budget was 70,211 PLN spread over the whole sales period of three developments, and the campaigns reached 16,185,131 people. We'll give you a range for your development after a 20-minute call.
Separate. Someone looking for two rooms on one street won't react to an ad for larger apartments across town. Separate campaigns also let you move budget to wherever more units are left.
Yes. For Edach we prepared ads for Dziennik Wschodni and Gazeta Wyborcza and materials for housing fairs, consistent with the Meta campaign.
We set up measurement before the first zloty is spent: a form, a dedicated campaign phone number and the question “how did you hear about us” asked at the sales office. Reach alone isn't sales.
Yes. We modernised edach.eu with its developments and shop, and we're now building its next version. We also built a website for a company in the industry that is under an NDA.
Tell us about your development.
We reply within one business day. After a short call you know where to start, what it might cost and how we'll measure sales.
or call: +48 732 106 104